13+ years in digital product, eCommerce, and search strategy. $249.6M in H1 2026 organic revenue. Running live GEO/AEO methodology in production for 18 months — built from first principles.
I started at Discount Tire in store operations — changing tires, building customer trust, learning how the business actually worked from the ground up. That foundation shapes everything I do in search and product strategy today. When I talk about conversion rate, I'm thinking about the customer standing at the counter, not just the funnel metric.
13+ years as a digital product manager, marketing leader, and eCommerce strategist — building front-end web experiences, scaling SEO strategy, and driving organic growth across high-traffic consumer platforms. Currently Sr. CRO & Analytics Strategist at Discount Tire, where I drove $249.6M in H1 2026 organic revenue (+20.1% YoY) across 150K+ daily users and 900+ locations.
I've been running Sable Search as an independent consulting practice since 2019. In February 2024 I rebuilt it around GEO/AEO — generative and answer engine optimization — and have had that methodology in live production for 18 months, monitoring LLM citations weekly across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.
I hold a CSPO certification, I'm completing a B.S. in Business Information Systems, and I'm working toward a master's in digital transformation. I've completed CXL Institute programs in Technical SEO, CRO, GA4 Analytics, Content Strategy, and AI Content Strategy — and I use Claude Code daily for agentic SEO workflows.
From store floors to enterprise search programs — 13 years of building things that scale and doing the work myself.
Everything below is live production data from Adobe Analytics and Google Search Console — not projections, not case study math.
Search strategy, AI, gaming, and the overlap between all three. No editorial calendar. Just things worth saying.
My consulting practice — productized audits, retainers, and fractional engagements. $3K audits delivered in 14 days. The methodology that's already in production at a $1B+ retailer.
I founded Over 30, Black & Nerdy — a community and podcast for Black nerds 35 and up who grew up on Toonami, Saturday morning cartoons, and the arcade. It's the passion project. It also happens to be where I do my sharpest thinking about how people navigate information environments, which turns out to be the same problem I solve professionally.
I want to own AI search strategy at a company that takes it seriously — not as a side project bolted onto an existing SEO team, but as a discipline with real budget, real engineering support, and a mandate to change how the business gets found.
The best version of this role is Director or Head of Organic/AI Search at a company between $50M and $1B in revenue, where search is a primary acquisition channel and there's an executive who already understands that AI citation is the next competitive battleground.
If any of the above sounds like a fit — or if you just want to talk about where AI search is heading — I'm easy to reach. No obligation, no sales pitch.