Six common questions about GEO/AEO consulting, engagement process, and pricing.
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are the disciplines of getting a brand cited as a source when AI systems like ChatGPT, Claude, Perplexity, and Google AI Overviews generate answers. Unlike SEO — which optimizes for ranking in a list of links — GEO/AEO optimizes for being selected as the cited authority in the AI's response.
An SEO audit evaluates ranking. A GEO audit evaluates citation behavior — across multiple AI systems, in multiple languages, and across seven pillars that traditional SEO audits don't cover (entity disambiguation, llms.txt, AI-search ops, conversion path from AI referral). Findings and fixes routinely differ from a classic SEO audit.
14 days from signature of the SOW to delivery, including one walkthrough call. The hands-on analysis is approximately 5 hours; the rest is intake, validation, scoring, and report preparation.
Yes — a significant share of engagements are with B2B SaaS in the UK, Germany, Netherlands, Spain, Portugal, Brazil, and the UAE. International engagements often surface the largest gaps because most consultancies don't test localized AI citation behavior. Invoicing in USD, EUR, or GBP.
The audit is $3,000 USD (€2,750 / £2,400). Strategy retainers are $4,500/month. Fractional engagements are $10,000/month. Agency white-label work is $175/hour with monthly minimums.
No — and you should be wary of any GEO consultant who does. AI search systems are outside any consultant's control. What is guaranteed is the methodology, the deliverable quality, the rigor of the 30/60/90 plan, and the ongoing measurement. The outcome is yours to execute and mine to advise.